Chief of Product

Build products people love.

Everything you sell… must be awesome.

Chief of Product delivers expertise across software, consumer electronics, fintech and cyber.

Know your customer better than anyone.

20-year research veterans PLUS our proprietary agents will define your customer precisely.

Product audits

'UX' isn't dead. Just ask Apple and Samsung.

Know what your customer experiences before the market surprises your product team. Get a third-party audit.

Competitive analysis & product testing

Know what people love about your competitors, then build to make those competitors obsolete.

Executive product & innovation strategy

Great product professionals don't grow on trees. We'll give you an expert on retainer… and he or she will transform your enterprise to meet the future.

Get in Touch

Edge leadership that delivers results.

Proven track record

Five decades of product expertise. Over 250 projects delivered for global companies and advice to more than 500 startups.

We lead by example through trust, transparency and a relentless focus on your customer.

Results-driven leadership that has guided in-house teams of 10–200 across hardware and software design, development, manufacturing, logistics and executive product management.

50+

Years of expertise

250+

Projects managed

500+

Startups advised

Innovation That Ships

Nearly 100 innovation projects across crypto, enterprise software, mobile, consumer electronics, retail, automotive, and e-bikes.


Award-Winning Work

"Best in Show" at CES, multiple Red Dot Awards and Webbies.

Industry Recognition

Innovation judge for CES, international talks and thought leadership around all things product, product design and development.

OUR REACH

100M+ people use our work every day.

Our work touches millions of lives through the platforms and products that shape the connected world.


Mobile & Hardware

All Android phones (Google)

Kyocera and Sony handhelds

Consumer Electronics

LG, Panasonic, Samsung, Sony

Home appliances for Target, Best Buy, and LG

Web & Ecommerce

Home Depot, Reuters, Toyota, Gap Inc.

Audio Platforms

Sony, Spotify, Yamaha, MadGenius

Blockchain & Fintech

Chase, Wells Fargo, Paxos, Bridge21, Leumi

Enterprise & CRM

Siemens, Gap Inc., GlobalTrans, MS Dynamics

What it means to have experts in the room…

Recent work across product strategy, audits, product testing and ethnographic study.


1

Real World Testing + AI = Product Audits that don't pull punches

Our team and proprietary AI agents complete in-depth product reviews in under 20 days. We let you know what your customer's think about your product, and how to make it better.

2

Ethnographic Research

Independent user-studies of consumer tech devices, TVs, CRM software, mobile mapping, fintech, adtech and ecommerce.

3

Mobility Innovation

Designed and built an original electronic drivetrain system, backed by two granted global engineering patents.

4

Global Testing Platform

A high-tech quality assurance platform for a Japanese automotive company. Know your limitations before you put anything on the market.

5

Multi-Industry Innovation

Product breakthroughs for an advertising firm, a consumer tech manufacturer, and two enterprise software companies.

Trusted by industry leaders

We partner with brands across technology, retail, finance, and consumer electronics.

Meet B. Baker

Your on-demand product expert and leader of Chief of Product


Award-winning product executive. Three successful startup exits, 15 years leading a premier product innovation and design company, and global team leadership.

A customer-first builder since the early dot-com era, Mr. Baker has shaped digital products, hardware, audio devices, wearables, video, mobility, and enterprise software. He advises Fortune companies and innovative startups alike.

Read his most recent article, a must-read:

Let's talk

Let's transform your product vision.

Fractional product expertise that delivers results.


Contact us

Email: [email protected]

Phone: 1.415.937.1248

© 2026 Chief of Product